Conclusions

• Search engine optimisation isn't rocket science, and if you have time and patience you can improve your site's rankings in the search engines.
  
  
• Choose carefully the keyword phrases that you want to target.
  
  
• Create a clear navigation structures for users and the search engines to follow. Make a map if your site and link to it from the front page.
  
  
• Content is King! Add fresh, relevant content with your targeted phrases, as often as you can.
  
  
• Get backlinks to your website. The more the better, and try to achieve a mix of backlinks from directories, article submissions and press releases.