SEO Services

How can we help promote your site?
There are two important techniques for bringing more visitors to your site from the major search engines.

The first is by sponsoring banner or text advertisements for selected keyword searches. Every time visitor clicks on one these, you will pay the search engine. This is a so-called pay per click (PPC) strategy and costs between 10 cents and $60 a visitor depending on the search term you wish to target. Not all visitors will make a purchase, or "convert", though, and of course it's no good paying for traffic if you aren't increasing your online sales. Hence, the choice of keywords you wish to target is critical, and we can advise you on the optimum PPC budget that will bring quality traffic to your site.

For a PPC campaign, we will monitor traffic and conversion rates for each keyword phrase using analytical software and our in-house know-how. By analysing every detail of your PPC campaign, we can compare costs and efficacy of any PPC campaign, allowing you to identify any particularly successful keyword phrases that you are sponsoring, allowing you to "fine tune" your choice of keyword searches that you want to bid for.

Find out more about our PPC campaign management services. A PPC campaign can bring instant traffic to your site, but can be expensive for some search terms. For many sites, a search optimisation approach may be best, whereby we will try to improve your natural ranking in the search engine results; discussed below.

What is search engine optimisation or SEO?
SEO is the promotion of a site in the search engines so that it ranks higher for carefully selected keyword phrases.

In actively promoting clients sites, we adhere strictly to the search engine's strict guidelines avoiding short-term, get rich quick campaigns that may eventually lead to a ban or penalty for your site. Our promotion takes place on three fronts: Website development: Often, sites look great to human visitors are not appealing to the search engines.

We will use our extensive experience of web usability and promotion to advise you of any changes that would help to improve your traffic and conversion rates. Some of these changes will be invisible (code alterations and improvements) and other will be structural, such as improved navigation and layout. Whatever changes to your site we recommend, the final decision is up to you.

We can usually promote your site and bring you traffic without making any major changes to your website that you may feel are inappropriate for your market or clients. It's more difficult for us, but we can usually arrange for more "passive seo" methods, using off-site factors to promote your site in the search engines.

For more details of how PPC (pay per click) works, and search engine optimisation, read our seo tutorial, or ask any questions of the experts in our web marketing and SEO forum.