Best Affiliate Marketing For Your Needs

Today Affiliate Marketing programs are more popular than ever before. I believe the success of Affiliate Marketing is due to the win-win nature of the program for both merchant and the affiliate. For the merchant, Affiliate Marketing is a more affordable way to advertise their products direct to their target audience. As for the affiliate, they can earn money easily by just adding a link to the merchant on their site. Now there are thousands of different types of Affiliate programs out there today. But which is best for you? Let us take a look at a few of the most popular Affiliate programs. Pay Per Click (PPC) PPC Affiliate Marketing has been around for years and is probably the most used. The affiliate will place a link on their site to the merchant’s site. Every time a visitor clicks on that link, the affiliate will be paid a certain amount. Even though the typical PPC fee is small, this is a good way for smaller Affiliate websites to earn money. Pay Per Performance (PPP) In PPP Affiliate Marketing, the affiliate is only paid if the visitor performs a certain action such as buying a product or filling out a form. This form of Affiliate Marketing is beneficial to the merchant as he doesn’t need to worry about click fraud. The affiliate also has a chance of earning a greater amount than with PPC, as they could be paid a percentage fee of the product sold. Pay Per Sale (PPS) PPS Affiliate Marketing is an off shoot of PPP. This is where the affiliate is paid fee (either set or percentage) for every purchase a referred visitor makes. Pay Per Lead (PPL) PPL Affiliate Marketing is also an off shoot of PPP, and similar to PPS. This method is usually used by merchants in finance or insurance field. With PPL, an affiliate is paid a set fee for every visitor that results in the company growing. Usually this is when a visitor completes an application form. Single Tier Affiliate Marketing All the above Affiliate Marketing types fall into the Single Tier Affiliate Marketing type. Two / Multi Tier Affiliate Marketing Two Tier Affiliate Marketing is not just when the affiliate (let’s call him affiliate 1) is paid for direct traffic / sales they refer. The affiliate (affiliate 1) is also paid for direct traffic / sales referred from another affiliate (affiliate 2) that joined the merchant’s affiliate program via (affiliate 1). To discuss this article, leave a comment here or join our SEO discussion forum.